This finishing dust is very different from a rub. Amplify is designed to provide an extra boost of savory kick to anything you sprinkle it on, and is made with chicken fat powder! Use it with other rubs, in rib wraps, on veggies, tableside, on eggs, guacamole... the uses are limitless. Think of it as an all-natural flavor enhancer, and easy add-on item which can be sold in conjunction with any other rub.
Tastes kind of like mac n cheese powder, but a whole lot more epic.